It's Showtime! Butterfield Speaks on the Power of Persuasion

It's Showtime! Butterfield Speaks on the Power of Persuasion is a complete how-to guide to creating presentations that combine compelling substance and dazzling style - sure to become a must-have playbook for executives and professionals who understand that effective communication is the key to success. The book is divided into three major sections. Part I, Accessing the Power of Persuasion Within, covers the personal preparation necessary before you can either craft an effective message or communicate it successfully. This includes getting in touch with your professional passion and making sure you have the right attitude, developing the listening skills you need to know and connect with your audience and get across what's in it for them and clarifying your vision so you can share it with others Part II, Discovering and Developing Your Message, is a guide to creating clear, compelling messages. Part II covers risks and opportunities, assessing the event or occasion, your objectives, and what's at stake, identifying the core of your message, or your message mantra, powerbites, storytelling, and other techniques for making your message memorable and for structuring a presentation. Part III, Mastering Your Craft as a Communicator, provides tips and techniques for developing your tools as a speaker. This includes the power of the voice, taking control and acting as producer, director, and designer of your show, body language, relaxing onstage, finding positions that work for you, and the power of gesture plus how to rehearse and finally advice on preparing for and handling Q&A sessions effectively. Three appendices provide tips for dealing with pre-presentation nerves. The appendices include a checklist for evaluating presentations, your own and others and techniques for handling challenging situations primarily in interactive group workshops and training sessions. At the end of certain chapters you'll find exercises for practicing and developing various communication skills.