Staff-Led Feasibility: How to Design and Conduct Your Own Fundraising Feasibility Study (English)

Prepare for your next campaign with confidence. Now you and your staff can conduct some or all of your next fundraising feasibility study without hiring counsel. Here is your complete reference for planning and implementing the study. Your approach to campaigns will never be the same again. You will discover how to: * Prepare the key materials any study requires. * Determine who and how many to interview. * Schedule and conduct interviews that deepen prospect and donor relationships. * Ask the right questions to elicit answers that will help you plan your campaign. * Analyze the findings and set the campaign goal. * Attract and retain top development staff through study participation.