Are You Relevant?

Best practices are a moving target and the subtitle, Twelve Reasons Smart Organizations Thrive In ANY Economy, perfectly describes what's inside this book. The author is a highly respected and sought after keynote speaker/trainer/consultant who has carefully documented why some organizations succeed and others fail. You'll read interviews and case studies from such diverse companies as Nordstrom, Zappos, BDA Marketing, Staubach Company, Comedy Central, Honeywell, Lucky Strike Lanes, LiveScribe, PG& E Power, Lush Cosmetics, McCormick & Schmicks Seafood Co, Hackensack Medical Center, Enterprise Rent-A-Car, and dozens of others. Every executive should study this in order to best navigate a recession.