Short Stories in Sensory and Consumer Science

This book contains a collection of short stories -- fictional studies and scenarios -- written for the purpose of explaining concepts in sensory and consumer science. Each brief account of a concept is built around the story of a main character -- you. You have either led a very eclectic career or your skills have been in high demand because we find you working on foods, beverages, pharmaceuticals, air care, packaging, fragrances, and energy bars among others. You are interested in difference testing, rating methods, ranking, category appraisals, motivations for product consumption, product and concept mapping, portfolio optimization, and numerous choice methods.
The stories are recounted under seven main themes:
* Difference Tests
* Rating and Rankings
* Claims Support
* Drivers of Liking® and Landscape Segmentation Analysis®
* Optimizing Product Portfolios
* Probabilistic Multidimensional Scaling
* Combinatorial Tools

The technical content behind each story has been kept to a minimum so that the ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail.

Dr. Daniel M. Ennis is the President of The Institute for Perception. He is the 2013 recipient of the Sensory and Consumer Sciences Achievement Award from IFT and also the 2013 David R. Peryam Award from ASTM.
Dr. Benoît Rousseau is Senior Vice President at The Institute for Perception. He has conducted extensive experimental research on probabilistic models and has published numerous journal articles as well as several book chapters.
Dr. John M. Ennis is Vice President of Research Operations at The Institute for Perception. An active researcher, he has published in statistics, mathematics, psychology, and sensory science.
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