Marketing Concepts and Strategies Study Guide
Book Details
Author(s)William Pride
PublisherHoughton Mifflin College Div
ISBN / ASIN061819245X
ISBN-139780618192458
AvailabilityUsually ships in 6 to 11 days
Sales Rank7,932,287
MarketplaceUnited States 🇺🇸
Description
This guide reinforces chapter material with chapter outlines, matching exercises, true/false statements, multiple–choice questions, and a mini–case. Also, the guide features questions different from those on the Real Deal UpGrade CD-ROM and the textbook web site.
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