Internet Marketing: Foundations and Applications
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Book Details
Author(s)
Carolyn F Siegel
Publisher
Houghton Mifflin
ISBN / ASIN
0618595651
ISBN-13
9780618595655
Marketplace
France 🇫🇷
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Description
Recognising the breadth of Internet marketing and the importance of presenting it within the context of the greater Internet economy, this book offers separate chapters on legal and international issues, B2C and B2B marketing models and on implementing a Web Marketing Plan.
