Brief Applied Calculus

Geared toward business and social science majors, this text equips students with the analytical tools and technological skills they need to be successful in the workplace. Uncomplicated language and a straightforward writing style promote conceptual understanding, and the incorporation of real-life applications, examples, and data helps engage students--even those with minimal interest in mathematics. For instructors who want to make mathematics meaningful to their students, Brief Applied Calculus teaches rigorous concepts in an accessible way, without cutting corners; additionally, streamlined content allows instructors to cover the text in its entirety and maintains student interest.