Principles of International Marketing Research (Principles of Export Guidebooks)
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Book Details
Author(s)
Len Groves
Publisher
Wiley-Blackwell
ISBN / ASIN
0631193553
ISBN-13
9780631193555
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
