Marketing: The Enyclopedic Dictionary
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Book Details
Author(s)
David Mercer
Publisher
Wiley-Blackwell
ISBN / ASIN
0631211268
ISBN-13
9780631211266
Marketplace
France 🇫🇷
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Description
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.
