The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells

The Online Copywriter's Handbook Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Full description