The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
Book Details
Author(s)
Robert W. Bly
Publisher
McGraw-Hill Contemporary
ISBN / ASIN
0658020994
ISBN-13
9780658020995
Availability
Habituellement expédié sous 24 h
Sales Rank
#213,310
Category
Language Arts & Disciplines
Marketplace
France 🇫🇷
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Description
The Online Copywriter's Handbook Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Full description
