For Gods Sake: An Adman on the Business of Religion
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Ambi Parameswaran & Amish
Publisher
Penguin
ISBN / ASIN
0670087246
ISBN-13
9780670087242
Marketplace
France 🇫🇷
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Ambi Parameswaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:
Why has the bindi disappeared from advertisements?
How did Akshaya Trithaya become such a big deal?
What makes Lord Shiva so cool?
How did a Chennai-based department store start the New Year Sale phenomenon?
Are Muslims more open-minded shoppers?
Why do people who have no interest in using an MBA degree still get an MBA degree?
How did the Manusmriti do a disservice to Hindu women?
What can Harvard Business School learn from the Kumbh Mela?
Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
Why has the bindi disappeared from advertisements?
How did Akshaya Trithaya become such a big deal?
What makes Lord Shiva so cool?
How did a Chennai-based department store start the New Year Sale phenomenon?
Are Muslims more open-minded shoppers?
Why do people who have no interest in using an MBA degree still get an MBA degree?
How did the Manusmriti do a disservice to Hindu women?
What can Harvard Business School learn from the Kumbh Mela?
Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other books. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
