Going Negative
Book Details
Author(s)Stephen Ansolabehere, Shanto Iyengar
PublisherFree Press
ISBN / ASIN0684837110
ISBN-139780684837116
MarketplaceFrance 🇫🇷
Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
