Visionary Selling: How to Get to Top Executives and How to Sell Them When You're There
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Book Details
Author(s)
Barbara Geraghty
Publisher
Simon & Schuster
ISBN / ASIN
0684839857
ISBN-13
9780684839851
Marketplace
France 🇫🇷
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Description
Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.
