Economic Development Marketing

The evolving methods used by communities to promote themselves are disrupting traditional ideas of economic development, yet many communities still waste money on outdated marketing strategies and are in danger of being passed over for business investment. In this 2nd edition of Economic Development Marketing, you will learn how communities are marketing themselves on and offline when everyone must do more with less. You will also hear expert economic development marketers share lessons they have learned about promoting communities through examples of their recent innovative work. 

Economic Development Marketing is essential reading for effective economic development directors, mayors, city managers, and state and local government professionals that want to get the greatest marketing return on investment.