Marketing Paradise: Talk Stories To Learn From

Whether you work in marketing, sales, public relations or operations for a resort, hotel or destination or you're studying marketing or hospitality management; whether you're curious about what life is like working in paradise, or you're just looking for a fun read, you'll find some eye-opening insights in this book to help you develop and get results. When I lived and worked on Hawaii's Big Island, the locals enjoyed a daily ritual known as "talk story." Essentially, talk story meant shooting the breeze with friends and family, catching up with each other's lives and swapping gossip. Marketing Paradise is a compilation of some of my "talk stories" over the years along with punchlists at the end of each chapter. I'll take you behind the scenes for some of my marketing tales: -How Dolly Parton Saved My Butt -The World's Longest Golf Drive from the Top of a Ski Slope -When the White House Moves Into Your Resort -Rebuilding the Coast with Best-selling Author John Grisham -John Boy's Jockstrap-Becoming an Honorary Waltons -The World's Largest Pumpkin -Skiing Down 19th Street in the Nation's Capital And much more!