Fire Customers, Accelerate Profits!: How Customers Destroy Your Profitability and Clients Make You Rich

Mention the phrase 'Customer Service’ and some people may cringe. The art or practice of Customer Service has reached a new low in the business world. We all know it and, despite that knowledge, few businesses are willing to do what it takes to make their Customer Service great again. For some it just isn’t important because of the commoditized nature of their businesses. Others couldn’t be bothered to figure it out; ‘we’ve always done it this way’ rules the company (and is the most toxic business phrase ever!). For those businesses that take the first step of understanding that accelerated profitability comes from great customer service, there is redemption in your hand. This book takes apart the customer interaction as a transaction, and re-builds it as a relationship, encouraging education, knowledge-sharing and actual Client Care. This process unlocks the key to client longevity and inevitably long-term profitability. Packed with real-life stories, examples, exercises and an action plan, this book will generate more ideas for you to take your business to the next level than any other book you’ve ever read.