Business and Marketing Cases
Book Details
PublisherJuta Academic
ISBN / ASIN070218909X
ISBN-139780702189098
AvailabilityUsually ships in 24 hours
Sales Rank661,286
MarketplaceUnited States 🇺🇸
Description
An engaging collection of case studies dealing with real-life businesses, these stories are unique and inspiring to students, practitioners, and would-be entrepreneurs. Owners, entrepreneurs, and corporations share their challenges, successes, and frustrations starting and running prosperous businesses. Topics such as staff issues, purchasing, management, marketing, and branding are covered comprehensively.
