So You Want Media Coverage?: A Simple Guide on How to Get It

So You Want Media Coverage? is a refreshingly simple, user-friendly guide to getting publicity for your business, organisation, event or cause - whether a school fete, a new-product release or the launch of a national community campaign.
With backgrounds in media and public relations, authors Mandy Fletcher and Anthony Frangi guide you through the maze of what the media are looking for and how to attract their attention. Set out in practical steps, so you want media coverage... is packed with good advice and ideas for raising your profile, even on a limited budget.