Media Relations in Property

Media relations, when done properly, are a vital tool helping property companies to build shareholder value through stronger brands, develop reputations that drive a flow of new work, and help sell and let properties faster and at a fraction of the cost of other marketing techniques. This practical and comprehensive book - peppered with real case studies and comments from numerous people within the property industry - aims to demystify 'the black art of PR'

* Build shareholder value.
* Develop reputation
* Sell and Let properties faster.