Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility
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Description
Sustainable Marketing is a managerially oriented course that addresses the theoretical and practical environmental challenges with three primary objectives:
* Provide insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented.
* Examine social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice.
* Enable students to demonstrate effective researching and organizational skills within sustainability for marketing practice area.
* Provide insights to the different ecological environments in which sustainable marketing strategies and programs are formulated and implemented.
* Examine social responsibility marketing philosophies and practices, policies, procedures and actions intended to enhance stakeholders, societal welfare, quality of life and social justice.
* Enable students to demonstrate effective researching and organizational skills within sustainability for marketing practice area.
