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Advertising (Opposing Viewpoints)

Publisher Greenhaven Pr
Price not available for France

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Book Details
Publisher Greenhaven Pr
ISBN / ASIN 073774751X
ISBN-13 9780737747515
Marketplace France 🇫🇷
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Description
Explores both sides of the debate over whether the pervasiveness or content of advertising is harmful. Discusses sexism, and marketing that exposes children to alcohol. Examines the rise in both spending and negativity in political ads, and the potential for reform. Also looks at the future of advertising, using new outlets like the internet and product placement.
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