â€Stop looking for the right job,†career couselors now tell us. â€Start thinking of yourself as the head of a small business called ’You & Co.,’ and view employers as potential customers. That’s the key to a successful career.†That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term â€You & Co.†In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This â€D.A.T.A.†is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your â€product†and spotting your â€market.†By the end of this book, you’ll think about your work in a new way—you’ll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you’re best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.
