Culture, Communication, and Cooperation: Interpersonal Relations and Pronominal Address in a Mexican Organization

Culture, Communication, and Cooperation treats a broad topic_communication and effectiveness in organizations_in a very concrete way. Patricia Covarrubias presents an engaging and original ethnographic study of approximately 550 workers in a Mexican industrial organization in Veracruz. She studies the complex interpersonal networks formed and destroyed by language subtleties, specifically forms of personal address (to and usted), and draws larger conclusions about language, culture, and social interaction in businesses and organizations.