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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) Buy on Amazon

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)

AuthorDanesi, Marcel
PublisherRowman & Littlefield Publishers
CategoryPaperback
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Book Details

Author(s)Danesi, Marcel
PublisherRowman & Littlefield Publishers
ISBN / ASIN0742555453
ISBN-139780742555457
CategoryPaperback
MarketplaceFrance  🇫🇷

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