Winning With The Market: Beat the Traders and Brokers in Good Times and Bad (Wall Street Jounal Book)

Winning with the Market, by Wall Street Journal editor and frequent TV financial commentator Douglas R. Sease, clearly presents a positive, no-nonsense investing approach that can be applied during any stage of life with as few expenses or associated time commitments as possible. In the first section, Sease explains why putting one's savings into stocks, bonds, and mutual funds is (and should remain) the best way to meet individual financial goals--and why stock index funds and inflation-indexed Treasury bonds are his vehicles of choice for doing so. In the second section he explains the concept of asset allocation--"a fancy term to describe the process of balancing your investment portfolio among cash, stocks, and bonds to suit your own lifestyle, your financial goals, and your tolerance for risk"--and outlines appropriate mixes for readers in their 20s, 30s, 40s, 50s and, 60s. A final section recommends specific index funds that concentrate on U.S. or foreign stocks in various size and special-interest configurations, and provides locations where accounts can be created to buy Treasury bonds directly. Sease concedes that readers may not beat the market by following his advice, but these suggestions should allow the average investor to match it with relative ease. --Howard Rothman