European Business Studies

Specifically designed to show the increasing importance of Europe in our everyday lives, this introductory text provides an overview of the European environment at work, including its structures and institutions. As well as looking at Europe from the business viewpoint, it assesses the implications of working in Europe and living in a different culture. Basic business theory is integrated within each area of study, and the marketing of goods and services in Europe is covered, together with European trading patterns. Real case studies are included throughout. The book is intended for all business-studies courses, and especially for students on GNVQ Intermediate and Advanced Business courses.