Decent Exposure: How to Manage Your Own Publicity and Get it Right
Book Details
Author(s)
Vincent Yearley
Publisher
Kogan Page Ltd
ISBN / ASIN
0749401087
ISBN-13
9780749401085
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
A guide to managing the media, this book is intended to show organizations how they can manage their own free publicity. The author covers such topics as the Single European Market, media developments, press releases and press, radio and television interviews.
