Decent Exposure: How to Manage Your Own Publicity and Get it Right
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Book Details
Author(s)
Vincent Yearley
Publisher
Kogan Page Ltd
ISBN / ASIN
0749401087
ISBN-13
9780749401085
Marketplace
France 🇫🇷
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Description
A guide to managing the media, this book is intended to show organizations how they can manage their own free publicity. The author covers such topics as the Single European Market, media developments, press releases and press, radio and television interviews.
