Effective Negotiating (Sunday Times Business Skills Series)

In a lively and enjoyable style, packed with real-life examples and cases, the book shows:
-- What negotiation is really all about
-- How to prepare
-- The process of negotiation

-presenting your case

-responding to the other party

-gaining a successful conclusion
-- How to put theory into practice.
-- Helps managers improve an essential management skill
-- Emphasizes constructive negotiation: the win-win situation