A Marketing Action Plan for the Growing Business

The problem faced by most small companies is not the lack of opportunities, but the lack of resources, by they people, equipment, skills or money. This book will show how a small company can harness its resources so as to focus on the best and most profitable marketing opportunities, and swing the odds of success more favourably in its direction. The possible choices and their implications for the business are analysed in detail. The authros examine the impact of marketing strategies on finances and personnel so each company can choose the option best suited to its circumstances, and develop the action plan necessary for its implementation.