Strategic Marketing Communications: New Ways to Build and Integrate Communications
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Book Details
Author(s)
Paul R Smith, Alan Pulford, Chris Berry
Publisher
Kogan Page
ISBN / ASIN
0749429186
ISBN-13
9780749429188
Marketplace
France 🇫🇷
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Description
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
