Reinventing the Brand
Book Details
Author(s)
Jean-Noel Kapferer
Publisher
Kogan Page
ISBN / ASIN
0749435933
ISBN-13
9780749435936
Availability
Usually ships in 24 hours
Sales Rank
#1,881,530
Marketplace
United States 🇺🇸
Description
Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.
