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Reinventing the Brand

AuthorJean-Noel Kapferer
PublisherKogan Page
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Book Details

Author(s)Jean-Noel Kapferer
PublisherKogan Page
ISBN / ASIN0749435933
ISBN-139780749435936
AvailabilityUsually ships in 24 hours
Sales Rank1,881,530
MarketplaceUnited States  🇺🇸

Description

Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

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