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CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work

Name: CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
Author: Merlin Stone, Bryan Foss
ISBN: 9780749436964

AuthorMerlin Stone, Bryan Foss

PublisherKogan Page

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Book Details

Author(s)Merlin Stone, Bryan Foss

PublisherKogan Page

ISBN / ASIN0749436964

ISBN-139780749436964

MarketplaceFrance 🇫🇷

Description

* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today