CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work
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Book Details
Author(s)
Merlin Stone, Bryan Foss
Publisher
Kogan Page
ISBN / ASIN
0749436964
ISBN-13
9780749436964
Marketplace
France 🇫🇷
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Description
* Customer Relationship Management, Customer Loyalty, Customer Centricity are key concepts in Business and Management thinking today
