Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Book Details
Author(s)
Matt Haig
Publisher
Kogan Page Business Books
ISBN / ASIN
0749439270
ISBN-13
9780749439279
Availability
In stock. Usually ships within 2 to 3 days.
Sales Rank
#1,551,178
Marketplace
United States 🇺🇸
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Description
""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
