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Marketing: Essential Principles, New Realities

AuthorJon Groucutt, Peter Leadley, Patrick Forsyth
PublisherKogan Page
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Book Details

Author(s)Jon Groucutt, Peter Leadley, Patrick Forsyth
PublisherKogan Page
ISBN / ASIN0749441143
ISBN-139780749441142
MarketplaceFrance  🇫🇷

Description

* A new textbook for the next generation of marketers
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