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Key Marketing Skills

AuthorPeter Cheverton
PublisherKogan Page
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Book Details

Author(s)Peter Cheverton
PublisherKogan Page
ISBN / ASIN0749442980
ISBN-139780749442989
MarketplaceIndia  🇮🇳

Description

This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:

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