Up Close & Personal?: Customer Relationship Marketing at Work
Book Details
Publisher
Kogan Page
ISBN / ASIN
0749446919
ISBN-13
9780749446918
Availability
Usually ships in 9 to 13 days
Sales Rank
#6,520,034
Marketplace
United States 🇺🇸
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Description
Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ""Should be read by all marketing, sales, service and advertising practitioners."" -- Marketing magazine ""Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships."" -- Database Marketing
