The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Name: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noël Kapferer
ISBN: 9780749450854

AuthorJean-Noël Kapferer

PublisherKogan Page

CategoryBusiness & Economics

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Book Details

Author(s)Jean-Noël Kapferer

PublisherKogan Page

ISBN / ASIN0749450851

ISBN-139780749450854

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Book Details

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