Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Book Details
Author(s)
Cindy Barnes, Helen Blake, David Pinder
Publisher
Kogan Page
ISBN / ASIN
0749455128
ISBN-13
9780749455125
Marketplace
France 🇫🇷
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Description
Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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