The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success (30 Day MBA Series)
Book Details
Author(s)
Colin Barrow
Publisher
Kogan Page
ISBN / ASIN
074947498X
ISBN-13
9780749474980
Availability
Usually ships in 24 hours
Sales Rank
#1,372,264
Category
Paperback
Marketplace
United States 🇺🇸
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Description
The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies on Victoria's Secret, Match.com, TomTom, Pizza Hut, and Caterpillar. The book also covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law.
