Guiding business leaders and managers through the process of leading change initiatives, The 4G Mobile Revolution explores how EE, one of the leading communications companies in the UK, successfully navigated a challenging and complex change program. These changes ultimately resulted in the company gaining significant market share, establishing a recognizable brand, and facilitating a lucrative takeover by BT in 2015. Olaf Swantee, the immediate past CEO of EE shares the lessons he's learned, the tools and methods that he uses, and the work of other leaders that have inspired him.
This book focuses on management and leadership best practice that includes:
-concentrating on team selection and management
-setting priorities
-planning and balancing innovation with regulation and restraint
-performance management, which encompasses a focus on execution, allocating accountabilities, and managing conflicting priorities
-branding
-keeping momentum up for the long term
