Marketing: Hospitality Managers' Pocket Books Published in association with Caterer and Hotelkeeper magazine (Marketing Series)

Marketing provides a straightforward approach to marketing techniques, avoiding complicated jargon. The authors demonstrate how to improve sustainable profit and increase it year on year.

Initially, the book looks at ways of analysing where your business is today, and a strategic review framework is then developed. Further chapters advise on how to make the tools of marketing work and how they can help your overall business objectives. Finally, there is a detailed section on creating a business plan, and a chapter on how to involve all levels of staff in the planning process. Throughout the book five examples of a hotel, restaurant, pub, staff restaurant and a fast food restaurant are used.

Breaks the subject down into clear, practical techniques
Endorsed by the Caterer and Hotelkeeper magazine
How to make the tools of marketing work