Diploma Case Study Book 98/99, Fourth Edition (CIM Workbook)
Book Details
Author(s)
Paul Fifield
Publisher
Butterworth-Heinemann
ISBN / ASIN
0750640383
ISBN-13
9780750640381
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.
The Diploma Case Study Workbook has been specifically written for students studying for the Marketing Fundamentals module for the CIM Diploma course. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt *
Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
The Diploma Case Study Workbook has been specifically written for students studying for the Marketing Fundamentals module for the CIM Diploma course. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt *
Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam
