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Improving the Performance of Sponsorship

Name: Improving the Performance of Sponsorship
Author: Kolah BA LL.M FCIM FIPR FRSA Chartered Marketer, Ardi
ISBN: 9780750655378

AuthorKolah BA LL.M FCIM FIPR FRSA Chartered Marketer, Ardi

PublisherRoutledge

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Book Details

Author(s)Kolah BA LL.M FCIM FIPR FRSA Chartered Marketer, Ardi

PublisherRoutledge

ISBN / ASIN0750655372

ISBN-139780750655378

MarketplaceFrance 🇫🇷

Description

Improving the Performance of Sponsorship aims to provide a complete overview of the general principles of sponsorship to senior managers and marketers. It is also be one of the first viable upper level specialist texts for the teaching of sponsorship.