e.biz: The Anatomy of Electronic Business
Book Details
Author(s)Geoffrey Sampson
PublisherButterworth-Heinemann
ISBN / ASIN0750658959
ISBN-139780750658959
AvailabilityUsually ships in 24 hours
Sales Rank12,941,124
MarketplaceUnited States 🇺🇸
Description
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.First textbook on e-business aimed at CS/IS students
Takes a strategic rather than a technological approach
Presents a straightforward analysis of the e-business scene without the jargon and the hype.

