Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)
Book Details
Author(s)Rob Davidson, Tony Rogers
PublisherRoutledge
ISBN / ASIN0750667001
ISBN-139780750667005
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
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