Emotion and Reason in Consumer Behavior
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Book Details
Author(s)
Arjun Chaudhuri
Publisher
taylor & francis
ISBN / ASIN
075067976X
ISBN-13
9780750679763
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
