CIM Advanced Certificate - Paper 8: Marketing Operations: Study Text (2002) (CIM Study Text: Advanced Certificate)
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Book Details
Author(s)
BPP
Publisher
BPP Publishing Ltd
ISBN / ASIN
0751741329
ISBN-13
9780751741322
Marketplace
France 🇫🇷
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Description
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.
