Integrated Brand Promotion Management: Text, Cases, and Exercises

Name: Integrated Brand Promotion Management: Text, Cases, and Exercises
Author: MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S.
ISBN: 9780757577918

Author MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S.

Publisher KENDALL HUNT PUBLISHING

Category Business & Economics

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Book Details

Author(s) MURPHY JOHN H, CUNNINGHAM ISABELLA C, DELEWIS LIZA S.

Publisher KENDALL HUNT PUBLISHING

ISBN / ASIN 0757577911

ISBN-13 9780757577918

Category Business & Economics

Marketplace United States 🇺🇸

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Integrated Brand Promotion Management: Text, Cases, and Exercises

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